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Success Story: Chilean Entrepreneur Brings Flavour to Local Markets

When it comes to entrepreneurship, the key is to put your own authentic flavour on your business, and that's exactly what Rossana Puebla quite literally did.

A newcomer from Chile, Rossana has successfully founded her business Étnica Yeg, which provides the authentic flavours of fresh Chilean nuts, spices, and fruits. Her fragrant products are making significant strides in the local market, thanks in part to the invaluable support from Action for Healthy Communities' Entrepreneurship (AHC) Supports Program.

From the outset, Rossana recognized the importance of honing her skills and expanding her knowledge. She actively participated in various business workshops organized by AHC, where she not only learned the essentials of running a business but also had the opportunity to network with fellow entrepreneurs. These workshops, combined with one-on-one guidance, have been pivotal in helping Rossana refine her business strategy and sharpen her entrepreneurial skills.

One of the most exciting milestones in her entrepreneurial journey was her participation in the 2025 KDays Pop-Up Market. This event provided Rossana with a platform to showcase her products and gain valuable exposure. It was more than just a market; it was an opportunity to connect with local customers and gain insights into their preferences and needs.

Building on her success during KDays, Rossana has taken another significant step by accepting an invitation to participate in a two-day FarmFair International this November. Considered to be one of Canada's largest agricultural shows, this event promises to expand her market reach even further, allowing her to meet new clients and explore wholesale opportunities.

Rossana’s story is a testament to the power of community support and the impact of dedicated mentorship in the world of entrepreneurship. As she continues to grow Étnica Yeg, her journey serves as an inspiration to aspiring entrepreneurs everywhere, reminding us that with determination, support, and the right opportunities, success is within reach.

To learn more about Étnica Yeg, you can visit them online using the links below!

For more information about our program, visit AHC's Entrepreneurship Supports Program.

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