"Dimana ada kemauan, disitu ada jalan" — “Where there’s a will, there’s a way.”
This Indonesian proverb reflects the heart of entrepreneurship and food entrepreneurship alike. In cooking, as in business, success often depends on creativity, perseverance, and passion — the ability to make something exceptional from humble beginnings. For Nurul Komariyah, owner of Satay Madura, this saying perfectly captures her journey of turning a love for Indonesian cuisine into a thriving Halal restaurant and catering business in Edmonton.
With the guidance and support of Action for Healthy Communities' (AHC) Entrepreneurship Supports Program (ESP), Nurul completed comprehensive business training, interactive entrepreneurship workshops, personalized one-on-one counselling, and mentorship for small business owners. These programs helped her formalize her concept, register her business, and pilot catering services at AHC workshops and networking events. Her story is a true example of small business success — showing that with determination, guidance, and community support, anyone can build something meaningful.
What makes Satay Madura special is its authentic flavors and rich Indonesian heritage. From savory, marinated chicken satay grilled to perfection to the aromatic spices in Bali Delight, every dish is crafted with traditional recipes and quality ingredients. Signature items like RisolRisol, a classic Indonesian snack, highlight the creativity and cultural depth behind each plate. Through bold spices, authentic preparation, and attention to detail, Satay Madura delivers a genuine Indonesian dining experience that stands out in Edmonton’s vibrant culinary scene.
Through an AHC introduction to Explore Edmonton, Nurul secured a milestone placement as a certified Halal food vendor at KDays 2025. Her signature dishes drew strong customer interest, repeat sales, and glowing reviews. The milestone marked a breakthrough moment for her culinary startup, blending passion, perseverance, and opportunity.
Building on that momentum, Nurul showcased Satay Madura at Edmonton Food Taste 2025, increasing her brand visibility and achieving steady growth in both sales and profitability. Grateful for AHC’s support, she expressed her appreciation and offered to mentor other newcomer entrepreneurs interested in starting a food business.
With AHC’s ongoing mentoring, counselling, and business ecosystem connections, Satay Madura continues to expand its reach, securing new catering contracts and participating in more community events. Nurul’s journey exemplifies the essence of entrepreneurial success — proving that, as the proverb says, where there’s a will, there’s a way — especially when that will is fueled by culture, community, and cuisine.
AHC’s ESP helps newcomers and local entrepreneurs build sustainable ventures through free business training, mentorship, and counselling. Participants gain practical skills in marketing, business registration, financial management, and operations while connecting with a supportive community of peers and mentors.
Programs like these empower small business owners — from culinary startups to social enterprises — to turn their ideas into thriving businesses that enrich Edmonton’s local economy and cultural diversity.
If you’re an aspiring food entrepreneur, interested in launching a restaurant, or exploring ways to grow your small business, visit Action for Healthy Communities' Entrepreneurship Supports Program to learn how AHC can help you get started.
To support Nurul’s journey and taste authentic Indonesian flavors, follow Satay Madura on Facebook and Instagram.
Because when passion meets persistence, and community meets opportunity, there’s always a way forward — and sometimes, it tastes like home.
